Custom websites · Plain English

Don't run ads to a site that can't convert.

A slow, clunky site burns every dollar you spend sending people to it. We build sites that load in a blink, rank well, and turn clicks into customers.

✓Fixed price✓4–6 weeks✓You own it
Start a project → Book a call
jettswindows.com standoutexterior.com hireradpad.com spraybuzzoff.com cortexuum.com bommaritoperformance.com jettswindows.com lucienasc.com casadilumo.com seoulglowlab.com
Agency quality · A fraction of the cost

Your competition pays $50k+ for this. You won't.

The technology of today changed the math. The same kind of site the big names pay for, at a fixed price in writing.

Request a quote →
jettswindows.com
The Jetts Windows home page we built: a green branded van in front of a modern house under the headline Your pane is our pleasure.

Jetts Windows, built from scratch. 40+ organic leads a month with $0 in ad spend.

Read the case study →
What people say

Real words from real people.

Landan
Jetts Windows · jettswindows.com
We are super impressed with the site you built for Jett's! I honestly think many of our users would benefit from your work.
Noah SanchesRotor · getrotor.com
He sets the standard for what an outstanding developer should embody. Ignacio is not only highly skilled across a vast range of software, coding languages, and script, he also has an insatiable drive to keep learning. Our very next statement was always "Ask Ignacio!"
IKInes KauscheOperations Manager, BAD Marketing
Ignacio is a Top-Of-The-Line designer. His skills go above & beyond, and he has the upmost professionalism when it comes to each client. I recommend him to everyone I know needing web development, app designing, web management, and more.
AOAndrew M. OrtizIT/AV Field Programmer & Technician
Sites we built
1/7
Who we build for

Different people. Same problem.

Their site doesn't work. On some device, for some visitor, against some competitor. Here's what that looks like depending on who you are.

Local & professional services

Your competitor ranks. You don't.

Custom sites with local SEO built city by city, engineered to put you in the map pack and do the trust-building before anyone picks up the phone. Contractors, clinics, and firms alike.

E-commerce

Every second of load time costs a sale.

Fast custom storefronts on the same stack the big brands run. No page-builder bloat, no plugin tax.

Nonprofits

The story is great. The donate button isn't.

Donation flows, volunteer signups, and design that carries the mission instead of burying it.

Custom websites for what you actually do.

Every project gets a tailored approach to design, copy, and SEO. Fixed-price quote in 24 hours.

Request a quote →See our work
Who we are

We used to build for the big names.

For years, we built websites, funnels, and e-commerce stores for UFC athletes, nine-figure brands, and the kind of creator-economy giants you'd recognize the second we said the name. The work paid well. The names looked great on the resume. And almost nobody else could afford it.

The same craft that went into seven-figure product launches and athlete brand pages now goes into your website. We use the technology of today to cut the busywork that used to bloat agency invoices. Not the strategy, not the design, not the parts that actually make a site convert.

You get the same kind of site the giants pay $50k+ for. You pay a fraction of that, in plain English, with a fixed price in writing. And you own everything when we're done.

translator.js
// What other agencies say:
const proposal = buildStrategy({
  arch: "headless microservices",
  deploy: "containerized CI/CD",
  stack: "serverless edge nodes",
  cost: "TBD after discovery"
});
→ plain talk translation
"We'll build you a fast website that's easy to update, costs $X per month to run, and won't break when traffic spikes. Here's the price. No surprises."

The technology of today changed the math. The same quality. A fraction of the cost. Everyone gets in.

Ignacio Nunez Founder, PlainTalk Dev
Trusted by

UFC athletes, Sunday Golf, Be Well by Kelly, Bommarito Performance, Pace Morby, Brand Alchemy, the 5MM community, Jetts Windows, Standout Exteriors, Casa di Lumo, and more.

CTO at Lucien ASC surgical center and Cortexuum. Co-founder of Kalyxi AI.

10+ years, full-stack, Shopify and Next.js specialist. I build the hard stuff other devs pass on, and I make it feel simple. No jargon, no runaround, just work that ships.

What we do

Same craft. Same quality. A fraction of the cost.

What used to cost agencies hundreds of hours, we deliver with the technology of today doing the heavy lifting. Same outcome. New math.

A website that actually works

Custom-built and yours alone. No templates, no WordPress. Fast on every phone, designed to turn visitors into customers. Not just look pretty.

Found on Google

The SEO work used to take agencies months. We do it from day one and keep tuning it. You show up when your customers are searching. That's the whole job.

A brand people remember

Your work is great. Your brand should show it. We rebuild the whole visual identity so customers trust you before the first call.

Found on Google Maps too

Your Google Business Profile, claimed and tuned. Photos, posts, review templates. All done for you. Customers find you the second they search.

Update it yourself Add-on

We can set your site up with a simple editor, so your team changes copy, swaps photos, adds testimonials, and updates prices without touching code. This one is quoted separately, not bundled into the build. On the monthly plan we make those changes for you instead, with no cap on routine updates.

Engineered to convert

Pretty websites don't pay bills. Conversions do. Every form, button, and flow is designed to turn visitors into signups, sales, calls, and customers. 12% conversion rates, not 2%.

Our work

Projects we shipped. In plain sight.

Every one of these started with a simple conversation, and ended with something we're all proud of.

hireradpad.com
RadPad Home Service Pros home page: Your property deserves a higher standard of care.
Rebuild · Migration · Lead capture

RadPad Home Service Pros

Full rebuild and migration for a multi-service operator in North County San Diego. Six service lines broken out into their own pages, city pages across the coast, and lead forms wired straight into Jobber. Every old URL 301'd so nothing lost its ranking on the way over.

42Pages shipped
24Service pages
11Service areas
Next.jsTailwindVercelJobber APILocal SEO
Visit the live site →
seymourswindows.com
Seymour's Window Washing home page: #1 rated veteran owned window cleaning service in Boise.
Brand + build · Local SEO

Seymour's Window Washing

New brand and full website for a veteran-owned window cleaner in Boise, Idaho. A page for every service, Treasure Valley service-area pages, a window subscription plan front and center, and quote requests that land in the owner's inbox the moment they're sent.

29Pages shipped
9Service pages
7Service areas
Custom buildVercelLocal SEOSubscription plan
Visit the live site →
jettswindows.com
Jetts Windows home page
Lead generation · Local SEO

Jetts Windows

Full website build for a local business with zero online presence. From nothing to 40+ organic leads per month. Ranked #1 for 8 local searches with $0 in ad spend.

40+Leads / month
#1Local rankings
$0Ad spend
Next.js 16SanityVercelLocal SEOTailwind
Read the full case study →
standoutexterior.com
Stand Out Exterior home page
Local SEO · Lead generation

Stand Out Exterior

Full custom website for Lake Norman's top local-business operator. Local SEO across 10+ cities, Google Reviews built in, before/after galleries, and estimate forms designed to convert.

500+Customers served
5.0Google rating
124+Reviews
Next.jsTailwindVercelLocal SEO
View the case study →
spraybuzzoff.com
Spray Buzz Off home page
Brand redesign · Local SEO

Spray Buzz Off

Complete brand redesign for a family-owned local business. New visual identity, conversion-optimized website, and local SEO across 12 cities in the Inland Empire. Built to book.

3xBooking rate
95+PageSpeed
12Service areas
Next.jsSanityVercelLocal SEOTailwind
Read the full case study →

Keep scrolling →

More projects

We also build for e-commerce, marketing, and healthcare. Here's a sample.

One recent build we can describe but not name: Next.js on a headless CMS, with Donorbox and YouTube Data API integrations, engineered to keep working when traffic spikes overnight.

LiveCortexuum website
Marketing website

Cortexuum

cortexuum.com

Custom web platform turning complex data into clear, actionable interfaces. Performance-optimized architecture with navigation that cut user friction by 60%.

-60%User friction
2.1xSession duration
96PageSpeed
View case study ↓
LiveLake Lucien Surgery Center website
Healthcare

Lake Lucien ASC

lucienasc.com

Full digital platform for a premier ambulatory surgery center. HIPAA-compliant infrastructure, 6-page responsive site, and 99.95% uptime SLA, delivered in 3 weeks.

3 wkDelivery
95+Mobile score
99.95%Uptime SLA
View case study ↓
LiveSeoul Glow Lab store
Shopify & e-commerce

Seoul Glow Lab

seoulglowlab.com

Korean beauty e-commerce store on Shopify. Clean, modern design with customer reviews, an Instagram feed, and a checkout flow optimized for skincare.

ShopifyE-CommerceK-BeautyDesign
Visit the store ↗
LiveCasa di Lumo store
Shopify & e-commerce

Casa di Lumo

casadilumo.com

E-commerce CRO and strategy for a luxury decor brand. Analyzed 7.8K sessions, found the checkout drop-offs, and built a roadmap targeting $6K/mo in recoverable revenue.

ShopifyE-CommerceCROAnalytics
Visit the store ↗
LiveBommarito Performance Systems website
Sports performance

Bommarito Performance Systems

bommaritoperformance.com

Full site rebuild for the sports performance brand behind 1,500+ pro and college athletes. Program pages for youth, pro/elite and online training, the athlete wall of champions, and enrollment for BPS coaching certifications, across two South Florida facilities.

Sports PerformanceBookingMulti-Facility
Visit the site ↗
LiveMartin Leatherworking store
E-commerce · Made to order

Martin Leatherworking

martinleatherworking.com

Custom store for a firefighter leather shop in Indiana. Radio straps, suspenders and bunker belts cut from Hermann Oak and sewn to order, with a product configurator that prices every option as the customer builds it.

E-CommerceConfiguratorMade to Order
Visit the store ↗
In production

On the bench right now. These go up as full case studies the day they launch.

Window cleaning · Australia

Local service · Rebuild + store
60%
DiscoveryDesignBuildStoreLaunch
> memberships and store next
Yours next

Tell us what you're building.

A plain-English quote within 24 hours, with a fixed price in writing.

Request a quote →
Deep dives

The full story. No fluff.

What we built, why it mattered, and what happened after launch.

Web platform

Cortexuum

cortexuum.com
-60%User friction
2.1xSession time
96PageSpeed

The challenge

Dense, technical information was buried in cluttered interfaces. Users were bouncing before finding what they needed, with 71% exit rates on key content pages. The platform had all the right data but no clear way to navigate it, turning valuable content into digital noise.

Our approach

Rebuilt from scratch with a content-first architecture. Designed a clear information hierarchy that guides users naturally through complex content. Implemented lazy loading and code splitting for sub-2-second loads, and created intuitive UX patterns that reduced the steps between "landing" and "understanding" by more than half.

71% → 34%Bounce rate
2.1xAvg session duration
<2sPage load time
+45%Task completion
Custom BuildWeb AppUX DesignPerformance
Visit site ↗
Lead generation

Jetts Windows

jettswindows.com
40+Leads / month
#1Local rankings
$0Ad spend

The challenge

A local business had zero online presence. All revenue came from word-of-mouth, and they were losing customers to competitors who ranked on Google. They needed a website that didn't just look professional. It had to turn visitors into booked appointments.

Our approach

Built a mobile-first site optimized for local search from day one. Tuned the behind-the-scenes signals that tell Google who they are and where they work, claimed and optimized the Google Business Profile, and built location-specific pages for every city they serve. The quote form captures a lead in under 30 seconds. We cut every possible step between "I'm interested" and "appointment booked."

#18 local keywords
12%Form conversion
1.4sMobile load
67%Mobile traffic
Lead GenMobile-FirstLocal SEOSchema Markup
Full case study →Visit site ↗
Healthcare + HIPAA

Lake Lucien ASC

lucienasc.com
3 wkDelivery
95+Mobile score
99.95%Uptime SLA

The challenge

A new ambulatory surgery center in Maitland, FL needed a complete digital presence before their facility opened. The site had to project surgical-grade professionalism, comply with HIPAA regulations, support 4 medical specialties plus 15 additional services, and present 6 physicians with credibility, all on a tight pre-opening timeline.

Our approach

Built on Google Cloud and Firebase for enterprise-level reliability. React 18 with Chakra UI delivered a polished, accessible frontend. Implemented full HIPAA-compliant infrastructure with documentation, Google Maps integration with directions, an emergency notice system, detailed physician profiles, and a patient portal architected for future scheduling software integration.

6 pages3-week delivery
<2sPage load
HIPAAFully compliant
19Services listed
React 18Chakra UIGoogle CloudFirebaseHIPAA
Visit site ↗
How we work

A simple process, from quote to launch.

Submit your project details, get a fixed quote, and launch in 4-6 weeks. No retainers, no surprises, no scope creep.

01

Request a quote

Fill out the intake form. We respond within 24 hours with next steps and any clarifying questions.

Day 1
02

Strategy & quote

You receive a written project plan with a fixed price, scope, and timeline. No mystery line items.

Week 1
03

Design & build

We design and build on a private staging URL. You review weekly and approve every milestone before we move forward.

Weeks 2–4
04

Launch

Zero-downtime cutover to production. You own the domain, code, content, and hosting account from day one.

Week 5
05

Support

Optional support and updates available, cancel anytime. Your site, your call.

After launch
What you get

Everything that comes with your site.

We don't just build the site and walk away. Every project includes an engine that keeps it fast, found on Google, and turning visitors into customers, on autopilot. Here's the whole package.

Hosting & reliability
  • Lightning-fast hosting. Your site loads in under a second, anywhere in the world. 99.99% uptime, every month.
  • We handle the boring renewals. Domain, security certificate, all the technical stuff that breaks sites when nobody's watching. No surprise expiry emails.
  • Security updates, handled. New threats get patched before they become your problem.
  • Backups that actually work. Your site is backed up and we verify the backup before you ever need it.
  • Speed & uptime monitoring. If your site slows or a link breaks, we know first, not your customers.
Leads & email
  • Every lead lands in your inbox. Real customers go straight to you; bots and spam get filtered out automatically.
  • Your emails actually land. We set up and monitor the technical pieces that keep your email out of the spam folder.
  • Run real email campaigns. Seasonal promos, follow-ups, reminders, win-backs, with no separate Mailchimp bill.
  • Branded email templates. Newsletters, promos, booking confirmations, review requests, built in your colors.
  • We test your contact form every month. The worst time to find out it's broken is when a customer tells you.
Get found on Google & AI
  • Your Google Maps listing, kept active. Active listings rank higher, and most competitors don't bother.
  • Auto-published SEO content. Fresh pages and posts on a schedule so your site keeps climbing Google on its own.
  • We track the searches that matter. The exact phrases your customers type when they're ready to buy, tracked and tuned for.
  • Found in ChatGPT & Perplexity too. When someone asks for "the best [your service] near me," your business is one of the answers.
  • Monthly traffic report. What's ranking, what's slipping, what's growing, in your inbox, in plain English.
Content & conversions
  • New landing pages as you grow. Service areas, seasonal campaigns, new offerings.
  • Page tune-ups every month. Headlines, layouts, and CTAs adjusted based on what's actually converting.
  • New photos and reviews added as you send them, and seasonal banner swaps tied to your busy seasons.
  • An editor you can't break. Update services, testimonials, photos, and content yourself, with no code and no calling us.
  • You own everything. Your domain, your code, your content, your accounts. No lock-in, walk away anytime.
Works with your CRM

Leads go straight into the CRM you already run.

Your site's quote forms can send new leads right into your CRM, so your team works them where they already work. Using one? Tell us which on the call and we'll connect it.

RotorRotor Partner

PlainTalk clients get 50% off their first two months of Rotor. On Rotor already? See your offer →

Get my quote →

Let's talk plainly.

Tell us what you're building. You'll get a plain-English quote within 24 hours, and a site that works in 4–6 weeks.

Request a quote → Book a call

Launch in 4–6 weeks  ·  You own everything